Nokia’s new Lumia and Technology Overshooting

Nokia is trying to regain lost ground in the mobile phone industry, this time by launching a highly sophisticated camera phone. The new Lumia 1020 offers 41 megapixel resolution. The main idea with all those pixels seems to be to enable users to zoom without losing image quality. This has been a drawback for many camera phones up until now and it might provide Nokia with the competitive edge it needs so desperately.

On the other hand, this could be yet another example of technology overshooting, meaning that companies develop new technology which users are not willing to pay more money for as they do not need the additional performance (see the slideshow below). Are consumers unhappy with their current camera phones or are they already good enough for them? New, high-performance technology does not necessarily create new value customers.

Technology overshooting from Chris Sandström





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